Editorial Reviews
Book Description
The new series edited by the “Jubiläumsstiftung of the Wirtschaftsuniversität Wien” aims at presenting results of interdisciplinary research conducted at one of the largest business schools in Europe. Volumes 1 and 2 focus on recent results gained by a group of mathematicians and marketing scientists. It is a unique feature that the writing style adopted for this series makes the findings accessible for members of both research communities. It is also targeted to practitioners in marketing management with an interest in optimally exploiting their consumer survey and panel data. Market segmentation and product positioning are major strategic issues in a company’s marketing decision making. The analytical tools highlighted in the Foundations’ and Applications’ Volumes are new instruments for exploratory and inferential market structure analysis based on consumer brand perceptions and choice. Unlike the majority of contemporary marketing modeling these methods operate nonparametrically thus avoiding the rigorous assumptions which are rarely satisfied by real-world data.
Book Info
A text focusing on recent results gained by a group of mathematicians and marketing scientists in a program on the 'Adaptive Information Systems and Modeling in Economics and Management Science.' Includes a number of tables, diagrams, equations, and other visual information.
A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (Interdisciplinary Studies in Economics and Management),Josef A. Mazanec,Helmut Strasser,Springer,3211834737,Applied,Business & Economics,Economics - General,General,Market segmentation,Marketing - General,Marketing Research,Mathematical Models,Medical / Nursing,Science/Mathematics,(exploratory and nonparametric),Business & Economics / Marketing / General,Business mathematics & systems,Market research,business administration,business data processing,management science,marketing (management),statistics
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