Dynamic Models of Advertising Competition (International Series in Quantitative Marketing)

Dynamic Models of Advertising Competition (International Series in Quantitative Marketing)

Editorial Reviews
Book Description
The dynamic modeling and analysis of advertising competition continues to be a topic of importance to scholars and practitioners. The second edition of Dynamic Models Of Advertising Competition reviews empirical and analytical research on the topic and extends the research through analytical and numerical investigation. Three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - are combined with two different approaches to developing competitive advertising strategies - perfect equilibria and dynamic conjectural variations - in the analysis of duopoly and triopoly competition. Advertising strategies developed with the different approaches are compared and contrasted to open-loop strategies.

Book Info
Discusses the empirical and analytical research on the topic and extends the research through analytical numerical investigation.

Dynamic Models of Advertising Competition (International Series in Quantitative Marketing),Gary M. Erickson,Springer,1402072678,Advertising,Advertising & Promotion,Applied,Business & Economics,Business / Economics / Finance,Business/Economics,Competition,General,Marketing - General,Mathematical Models,Business & Economics / Marketing / General

Books Info:

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Books Info

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